What’s the fee?
One hour: £199 for Stephen and Matthew. £150 for one of us. You choose who.
Half day: £499 for both of us. £350 for one of us. This is three hours.
Full day: £799 for the duo. £549 for one of us. Six hours total.
Other costs: If you want us there in person, you cover travel time and costs (apart from in London when booking the half/full day).
Things we cover. There’s more, but who wants to read more than this? Communists and sickos. That’s who.
Agency Audit
Are you 100% ready for the cold channel?
You won’t realise what simple errors are reducing your chances of winning more.
Agency proposition
Agencies are all too often saying the same thing.
Stop trying to appear unique and instead focus on creating a compelling proposition that decision-makers will respond to.
Creds
Get your deck right and win more.
We know what agency creds should look like, what order they should be in and how long they should be. We'll make your creds work whether you're emailing them or presenting them.
Email outreach
Getting your email approach right leads to more opportunities.
We'll help you get more responses and create more opportunities. We'll also help you sound more like a genuine person reaching out and less like a mail merge.
Databases
First build the list, then maintain the list.
Many business development campaigns fail due to poor database management. We can show you how to build and maintain a great pipeline.
Collateral
Everything counts. Every word. Every mark.
You’re website, pitch documents and sales emails need to be spot on. That incorrect “you’re” at the start of that sentence... it destroyed your confidence in us didn't it? We'll spot EVERYTHING.
Pitching
Sales doesn’t have to be salesy.
Cold approaches are tough and morale-sapping. We’ll teach you to maintain your business development focus through an approach to sales that is realistic and sustainable - even if you’ve never worked in sales and dread picking up the phone.
Referrals
You already get these, so let’s find more.
We have smart, repeatable methods that encourage your clients to recommend you to their peers more often.
wins we helped find:
Things we’ve done
Taught the team at a medical marketing agency what it really was.
Helped a lot of agencies win a lot of business.
Argued with TBWA about disruption.
Excised 50+ pages from a client’s creds deck.
Coached a client in how to approach a former contact, winning them a £25k project in one call.
Worked with agencies to generate millions of pounds worth of new business.
Revealed enough about a client’s website’s shortcomings that the MD’s mouth was genuinely agape.
Who we are
Matt Broughton
Atari - International Director of Comms
Midway - European Marketing Director
Professional Copywriter
TV Presenter
Steve Fair
18 years of agency business development experience
Millions of pounds in wins introduced
Expertise across every size and discipline of agency